MyBL – Bangladesh’s First Telco Super App

• Bangladeshi users struggled with limited smartphone storage and a fragmented service experience.
• Banglalink needed a lightweight, unified super app to serve as a one-stop digital lifestyle hub, integrating telecom, entertainment, health, and commerce without burdening devices.

We co-created the MyBL Super App, Bangladesh’s first telco-driven digital ecosystem, based on a "6C" strategy: Connect, Content, Commerce, Course, Care, and Community Gamification. All modules were built as dynamically loadable features to ensure a minimal app footprint and seamless updates.

As a Mobile Full Stack Engineer, I was responsible for ensuring the technical performance and user engagement scalability of the app across millions of users.

• Optimized UI state management and reduced memory leaks, improving stability for an app serving 10M+ monthly active users.
• Implemented dynamic feature delivery using Android App Bundles, allowing modules to be loaded on-demand and drastically cutting initial install size.
• Integrated feature flagging and A/B testing pipelines, enabling progressive rollouts and real-time engagement measurement.
• Collaborated with backend teams to refactor API consumption layers for scalability and efficiency.
• Improved UI rendering and caching mechanisms, reducing perceived latency and improving user retention.

• Achieved a 79.9% YoY increase in monthly active users to 5.7 million.
• Became the leading TeleHealth and Music Streaming platform in the country.
• Paved the way for future service integrations like microfinance.